The Ultimate Labubu Guide.

The Ultimate Labubu Guide: 35 Most Asked Questions

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Okay, so you've probably spotted these weird little creatures with pointy ears and sharp teeth popping up everywhere – from Dua Lipa's Instagram to that one friend who suddenly has like fifteen of them lined up on their desk. I get it, I was confused too when I first saw a Labubu. Are they cute? Are they creepy? Why does everyone seem obsessed with them? And honestly, why are people paying hundreds of dollars for what looks like a small plush toy?

2 exciting Macaron Labubus share a cookie.
Image credit: Pop Mart

Well, after diving deep into the world of these mischievous little monsters, I've got answers to the 35 most asked questions about Labubu that keep popping up everywhere. From their origins as characters in Nordic-inspired picture books back in 2015 to becoming a billion-dollar phenomenon through Pop Mart's genius blind box strategy, these aren't just toys – they're a whole cultural movement.

So grab a coffee and let's figure out what makes these pointy-eared troublemakers so irresistible. Welcome to the ultimate Labubu guide!

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1. What is Labubu?

Labubu is a fuzzy, elf-like forest creature with big eyes, pointy ears, and a mischievous, toothy grin that’s hard to forget. Created by Belgian-Hong Kong artist Kasing Lung, Labubu lives in a whimsical world called The Monsters and has become one of the most beloved characters in the designer toy world. Most people discover Labubu through Pop Mart, the Hong Kong-based brand famous for its blind box collectibles.

3 Labubus on Channel bags.

Image credit: vanborsuk

Each Labubu comes as a surprise - you won’t know which version you’ve got until you open the box, which makes collecting feel like a fun little gamble. The figures usually feature a vinyl face attached to a soft, plush body, and some even include wearable touches, like hinged key rings so you can clip them onto a backpack or purse. Labubu toys tend to sell out fast, thanks to their quirky-cute charm, limited releases, and growing popularity among collectors (and even a few fashion lovers). They're kind of ugly - but in the most adorable way - and that’s exactly why people are obsessed.

2. What's the Story Behind Labubu?

Labubu is part of The Monsters, a story series inspired by Nordic mythology and created by Kasing Lung.

In Lung's fairy tale world, The Monsters are a mix of good and evil, with characters like Zimomo, Tycoco, Spooky, and Pato. But out of all of them, Labubu quickly became the breakout star. Labubu started off as a mischievous forest creature, inspired by classic European storybook characters and given an edgy, creepy-cute twist. Over time, the character built a fanbase for its quirky personality and wild range of expressions - from cheeky to downright devilish.

Happiness Labubu from the Big Into Energy series.
Image credit: luther_the_squish3

3. Who Created Labubu?

The creative mind behind Labubu is illustrator and toy designer Kasing Lung. Born in Hong Kong in 1972 and later raised in the Netherlands, Kasing has always had a deep love for folklore and storytelling. These influences shine through in the whimsical universe he’s created.

After completing his studies, Kasing focused on children's picture books and even became the first Chinese artist to win the European Picture Book Competition. He later moved between Belgium and Hong Kong, where he continues to work today.

Kasing Lung and mini figures created based on his creations.

Kasing Lung with his creations. Image credit: Kasing Lung

In 2011, he began collaborating with the renowned Hong Kong designer toy brand How2work, transforming his illustrations into three-dimensional art toys. Then, in 2015, Kasing introduced The Monsters - a series of characters born from years of conceptual artwork. The first storybooks in the series - The Story of Puca, Pato and the Girl, and Miró’s Requiem - form what fans now call The Monsters Trilogy. Each book tells an independent tale, but together they introduce a fantastical world full of quirky, unique characters.

The Monsters Trilogy by Kasing Lung.
Image credit: Kasing Lung

Labubu quickly became the breakout star of the series. Originally imagined as a mischievous forest creature, Labubu embodies Kasing’s signature blend of East Asian pop culture and Nordic folklore. What started as a picture book character evolved into one of the most beloved designer toys in the world.

Kasing Lung with baby Labubus.
Kasing Lung with baby Labubus. Image creditKasing Lung

4. Who Owns Labubu?

While Kasing Lung is the creator of Labubu, the production and distribution of most figures—especially the popular blind box series—are done in collaboration with Pop Mart. So when it comes to the toy lines, it’s a shared venture: Kasing Lung owns the intellectual property, while Pop Mart provides the manufacturing, marketing, and global reach.

Pop Mart store in the USA.
Image credit: Kevin Chang
 

Pop Mart, a Chinese toy company based in Beijing, was founded in 2010 by Wang Ning and has become a giant in the world of collectible designer toys. They helped popularize the blind-box format and have grown into a global powerhouse, with over 500 stores and thousands of vending machine-style “roboshops” across Asia, North America, Europe, and Australia.

Pop Mart founder Wang Ning inside a Pop Mart store.

Pop Mart founder Wang Ning. Image credit: 21cdr.com

 

Besides Labubu, Pop Mart has teamed up with a wide range of artists to launch several massively popular series:

  • Molly (by Kenny Wong): A pastel-haired icon known for cosplay-style themes—everything from the zodiac to collabs with Lamborghini and Hello Kitty.
  • Dimoo (by Ayan Deng): A dreamy boy who explores themed worlds like Space Travel, Zodiac, and Aquarium.
  • Skullpanda (by Xiong Miao): A goth-meets-glam character with Victorian vibes, popular in series like "Ancient Castle" and "City of Nights."
SKULLPANDA and Labubu dolls held together.
SKULLPANDA figure and Luck Labubu. Image credit: sewncraftssho
  • Pucky (by Bi Qi): A fairy tale-inspired mischief maker with playful clown and forest themes.
  • Crybaby: Teardrop-eyed cuties with a sad-cute aesthetic, even featured in a Powerpuff Girls crossover.
  • Peach Riot: A rockstar throwback with ‘90s grunge energy and bold outfits.
  • Hirono, Momiji, Nyota, and more—each bringing a distinct emotional or whimsical vibe to the Pop Mart universe.

Pop Mart’s unique mix of collectible culture, artistic collaboration, and surprise-driven drops has played a huge role in turning Labubu—and many others—into global collector obsessions.

Pop Mart wide variety of vinyl figures.
Image credit: Pop Mart

5. How Do You Pronounce Labubu?

It's pronounced "lah-boo-boo" – pretty straightforward. Just like it looks, really.

6. What Does Labubu Mean?

The name "Labubu" doesn’t have a specific meaning in any language—it’s just a fun, playful name that Kasing Lung came up with for his character. It’s meant to sound a little monster-y and be memorable and fun to say.

7. When Did Labubu come out?

Labubu first debuted in 2015 as part of Kasing Lung’s story series, but the toy craze really took off a few years later.

Kasing Lung’s The Monsters tribology.
Kasing Lung’s The Monsters tribology. Image creditKasing Lung
 

In 2019, Lung signed an exclusive licensing deal with Pop Mart, giving the company the rights to produce and sell Labubu figures through their signature blind box format. As a major player in the designer toy world, Pop Mart helped catapult the character into international fame.

With their massive reach and frequent drops, Pop Mart introduced Labubu to a much wider audience, quickly turning it from a niche favorite into a global obsession. That’s when the toy drops really started blowing up.

8. Where Did Labubu Come From?

Labubu originated from Hong Kong artist Kasing Lung's imagination, influenced by Nordic folklore and mythology from his childhood. The actual toys are manufactured by Pop Mart, which is based in China.

9. Where is Labubu Made?

Most Labubu figures are made in China through Pop Mart’s production facilities, known for their high-quality vinyl figures.

10. Why is Labubu So Famous and Popular?

Honestly, it’s kind of wild how big Labubu has gotten. From celebrities to middle schoolers, it feels like everyone’s obsessed with those viral bag charms. The hype has led to hours-long lines at Pop Mart stores, with collectible plush toys selling out almost instantly online.

A woman holding a bag with many Labubu pendants attached to it.
Image credit: citruszl

Labubu has built a cult following thanks to its one-of-a-kind design and the fact that it doesn’t look like anything else in the vinyl toy world. There’s just something about that cheeky little face—those high, pointed ears, the signature nine serrated teeth, and that playful expression—that totally wins people over. Plus, the whole blind box concept adds an element of surprise and collecting that people absolutely love.

Labubu started gaining wider recognition in 2019 after teaming up with Pop Mart. The major player in the blind box world helped launch the character into international fame. With their massive reach and constant drops, Pop Mart introduced Labubu to a much broader audience, quickly turning it from niche favorite to global obsession.

Blackpink’s Lisa with a full box set of Labubus.
Blackpink’s Lisa. Image credit: lalalalisa_m

 

Things really took off in April 2024, when Blackpink’s Lisa was spotted with a Labubu keychain on her bag. That one moment sparked a huge trend, especially in Thailand and across Southeast and East Asia, sending demand through the roof.

11. How Much Do Labubu Dolls Cost?

Labubu dolls come in a wide price range depending on the size, style, and rarity. If you're just starting out, the most affordable way to jump in is through blind boxes. These usually start around $15, but at that price, you're typically getting a small vinyl figure—cute, collectible, and fun, but not the plush-hybrid keychains most people are after.

The most sought-after blind boxes are the vinyl face plush pendant dolls (aka Labubu keychains), which start at around $28. These are the ones people love to clip onto bags, and they tend to sell out fast.

Angel in Clouds and I Found You from the Zimomo big dolls collection, starting from $200. Image credit: jesivalan

If you're into special releases or bigger pieces, limited editions, collabs, and larger-sized Labubus can range from $40 to $300. For example, the Angel In Cloud plush doll falls in that range. And then there’s MEGA LABUBU - giant versions of the original figures (400% or 1000% scale). These can run up to $1,000 even from Pop Mart’s official store.

Mega Labubu called TONY TONY CHOPPER.

Mega Labubu, called Tony Tony Chopper, starting from $315. Image creditKasing Lung

On the resale market, prices can get wild. Rare or discontinued figures, especially secret editions or seasonal exclusives, can go for $100 to well over $1000, and sometimes more if it's a highly coveted drop. Resale sites like StockX, eBay, and Mercari are popular places to shop secondhand, but always double-check the seller’s reviews to make sure you’re getting the real deal.

12. Why are Labubus so expensive?

Three words: Limited. Edition. Drops. Most Labubu figures are released in small batches and sell out almost immediately, which drives up their resale value fast. Some come in rare colorways or exclusive collabs, making them even more desirable - and expensive.

The high prices really come down to basic supply and demand. When something sells out instantly and everyone still wants it, prices skyrocket. It’s the same deal as with limited-edition sneakers.

Plus, Labubu figures are considered designer art toys, so they naturally come with a higher price tag than your average toy. Add in the limited quantities, the hype, and the collector craze, and yeah - things get pricey, especially on the resale market.

Image credit: pinkismyfavoritcolor22

13. Which Labubu to Buy?

Honestly? It depends on your vibe.

If you’re just starting out or want something super cute to clip onto your bag, go for one of the Vinyl Face Plush Pendant Labubus (a.k.a. “Labubu keychains”). They’re soft, wearable, and come in series like Exciting Macaron, Big Into Energy, or Have a Seat - all of which are fan favorites and pretty easy to love.

The entire Exciting Macaron Vinyl Face pendant series.

Image credit: Pop Mart official website

Want something more collectible? Try a vinyl figure series like Forest Concert or Lazy Yoga. These are full vinyl, a bit more detailed, and great for display. If you're into quirky designs or rare drops, keep an eye out for artist collabs or limited editions - they tend to sell out fast and hold their value.

LABUBU Boots vinyl figure.

Image credit: Kasing Lung

If you're buying a gift, the plush ones are always a safe bet - they’re soft, huggable, and have that weird-cute charm that wins people over, even if they’ve never heard of Labubu before.

And if you're just here for the rare stuff? Good luck - because the secret figures are hard to find but super rewarding when you do.

14. Where to Buy Labubu?

If you're looking to snag a Labubu, you've got a few solid options - but you’ll want to shop smart to avoid fakes and inflated prices.

Best Places to Buy Authentic Labubu

  • Pop Mart’s Official Website – Your safest bet for brand-new, authentic releases at retail prices.
  • TikTok Shop (Pop Mart Official) – They occasionally restock rare items here, but the drops go fast. If you don’t have lightning reflexes (or a lot of patience), this one might be a little frustrating.
  • Amazon & AliExpress – Look for the official Pop Mart storefronts on both. Prices on Amazon can be a bit higher, but it’s super reliable. On AliExpress, stick to the official store or trusted shops like Yiyi Toy Store to avoid counterfeits.
Pop Mart Roboshop vending machine.
Image credit: Pop Mart Official website.

Pop Mart Stores and Roboshops

If you're lucky enough to live near a Pop Mart retail store, that’s a great place to check for new drops, restocks, and sometimes even exclusives - plus, no shipping stress!

You’ll also find Pop Mart Roboshops (yep, vending machines!) in malls across select cities. They sell Pop Mart figures - including Labubu - but they get cleared out fast. Restocks usually happen right before malls open or close, which is why collectors and resellers line up crazy early - sometimes as early as 4–6 AM.

Pop Mart store at Lize Paradise Walk

Pop Mart store at Lize Paradise Walk. Image credit: Pop Mart Official Website.

In-Person and Specialty Stores

  • Maneki Neko (Little Tokyo, LA) – A cute physical shop with an online store at mynekoshop.com. Prices are usually above retail, but the stock is legit.
  • Other legit shops: toycitys.com, sakuroshop.com

Resale Platforms (Buy With Caution)

If you're hunting for an older release or a secret figure, resellers are often the only option - but tread carefully.

  • StockX – Offers product authentication before shipping and includes a 14-day return policy. It’s more expensive, but way safer than random listings.
  • Mercari – Tons of sellers, many with great reputations. Just check reviews and be cautious—scammers do exist.
  • eBay & KicksCrew – You can find authentic Labubus here, but be extra careful with pricing and authenticity. Stick with sellers who have strong ratings and clear photos.

Tip: Join Facebook groups or Reddit communities like r/Labubuswap to buy, sell, and trade with other collectors—and to get advice on spotting fakes.

TL;DR?

  • Best for retail prices: Pop Mart official store, TikTok, Amazon, AliExpress
  • Want a little adventure? Try a Roboshop—but go early and bring snacks.
  • Best for rare finds: StockX, Mercari, eBay, Facebook groups
  • Be careful with resellers: If they’re not verified or highly rated, it’s not worth the risk
Pink Labubu with pink accessories.

Image credit: pixiemagicduo

15. How to buy Labubu?

Buying Labubu can be a pretty deep rabbit hole - there are official stores, vending machines, online drops, resellers, and even fan marketplaces to wade through. Since it’s such a big topic with lots of tips, tricks, and warnings, I’m planning to dive deep and create a separate blog all about the best ways to buy Labubu safely and smartly. Stay tuned!

16. How to Know Which Labubu I Pulled?

Short answer? You technically can’t - unless you use Pop Mart’s Pop Now feature (more on that below). Labubu toys usually come in sealed blind boxes, which means the figure inside is a total surprise… unless you’re willing to get a little sneaky.

An asian women holding 2 blind boxes of Labubu.

Image credit: Alibaba

Tricks Collectors Use to Peek (Without Opening the Box)

Some collectors have figured out clever ways to check what’s inside without fully opening the box. A few of the most common “peek methods” include:

  • Peeking at the character card: Each box includes a collectible card that matches the figure inside. If you gently shake the box so the card slides to the bottom, you can sometimes spot it through a gap or opening.
  • Using tools: With a letter opener, butter knife, or scissors, some people lift the bottom flap just enough to peek at or slide out the card. Macaron series boxes are the easiest for this—people even use tweezers to pull the card out cleanly.
  • Flashlight trick: For tougher boxes like Have a Seat, collectors use a strong flashlight in a dark room to shine through the packaging and catch a glimpse of the card.
  • Open & reseal method: Some carefully open the bottom flap, peek, and then reseal it with glue or tape. If you’re careful, it can be done without damaging the box.

Note: These tricks only work on certain series. Boxes vary in thickness and design, so results may vary - and you risk damaging the packaging if you're not careful.

Pop Now guide on the Pop Mart website.
Pop Now guide on the Pop Mart website. Image credit: Pop Mart Official website

The Pop Now Option (The Safe, Legit Way)

If you want to know for sure which Labubu you’re getting before it ships, check out Pop Now on Pop Mart’s official website. It’s like a digital unboxing—you choose a blind box, and after you purchase, the figure is revealed online before it’s shipped.

  • The box still arrives sealed, but it’ll have a yellow sticker on the outside showing the name (and yes, it works even for secret figures!).
  • This is a game-changer if you’re trying to collect a specific character or trade/sell without opening the packaging.

So unless you're going the Pop Now route, it’s always a gamble—which, honestly, is half the fun. But if you’re hunting for a specific Labubu, a flashlight, steady hands, or Pop Now might just save the day.

17. When Will Labubu Restock?

Ah, the million-dollar question for collectors! Restocks for Labubu figures—especially the popular series—are generally announced through Pop Mart’s official channels, like Instagram, Facebook, and their website. But here’s the truth: they rarely give exact restock dates, so you kind of have to stay on your toes.

According to their Instagram, new releases typically go live in stores on Fridays at 10am, and online on Thursdays at 10pm EST. However, fans on the /labubu subreddit have noted that restocks used to happen around 9pm EST on Thursdays. Then it became almost daily at 9pm. With the summer time change, it’s shifted to 10pm EST, but it can vary. Your best bet? Check the Pop Mart app or website daily around 9–10pm ET, Monday through Saturday (occasionally Sundays too). Sometimes restocks happen a few minutes early or late, and once in a while, they skip a day entirely.

Not every Labubu gets restocked each day, and seasonal or limited-edition releases (like Halloween Labubus) are usually one-time drops. If those sell out, resale platforms or a possible future re-release are your only real options.

Labubu stock in lucky nail supply store.

Image credit: luckynailsupply

You can also try your luck on Pop Mart's TikTok Live, which runs daily from 4–12 PST. They occasionally restock Labubu during live streams—but they go fast, so have your payment info ready (especially if it’s your first time checking out via TikTok). It helps to have your credit card info already saved—some folks say other payment methods are too slow and you might miss out.

For in-store restocks, timing varies by location. Some Pop Mart stores post shipment updates on their Instagram or TikTok Stories, so it’s worth following your local shop.

And lastly, Pop Mart has been quietly restocking some Labubu figures on Amazon, so don’t forget to check there, too.

In short? If you're hunting for a specific Labubu, stalking Pop Mart’s online shop and socials is basically a sport.

18. Where to get Labubu Accessories?

Dressing up your Labubu is half the fun—and luckily, there are tons of options out there if you're looking to add outfits, bags, or tiny props.

  • AliExpress is a go-to for Labubu clothes. It’s super affordable, has a huge variety, and you can usually see which outfits fit which Labubu size. Just check reviews and expect a bit of a wait on shipping.
  • Amazon works too — search for “17cm doll clothes” or “plush doll accessories”. Some items are identical to AliExpress but with faster shipping.
  • Etsy has some cute finds! Try searching “Labubu clothes” or “Labubu crochet”. Shops like FurryFellows stand out, though a lot of listings may just be resellers of AliExpress stuff.
a labubu with a green knitted overall.
Image credit: toalltheknits
  • eBay and Mercari are great for scoring secondhand outfits or accessories, especially rare or custom ones.
  • Mini Brand Fashions (yes, from Target and Amazon) are a fun surprise option. They’re blind box mini designer-style accessoriess that actually fit Labubu pretty well - you can also find opened ones on Etsy and eBay.

 

Labubu dressed as a McDonalds' employee.

Image credit: qoopixie.shoes

  • Anime & plushie shops often carry accessories that work for Labubu too - especially if they stock Sanrio or similar brands.
  • Or go the DIY route! Lots of fans crochet, sew, or even 3D print their own Labubu outfits and accessories. It’s a creative way to customize your collection and make your Labubu truly one of a kind.
A cute Labubu crochet outfit.

Image credit: virisgiftshop

19. Is My Labubu Real or Fake?

That question comes up a lot, and honestly - it’s a big one. With so many fakes floating around, especially on resale sites, it can be hard to tell what’s legit and what’s not. It’s a whole topic on its own, so I’ll be covering it in a separate blog post soon. Stay tuned if you’re curious or just want peace of mind about your collection.

20. What Labubu Series Are Out There?

Labubu has been part of a lot of different series over the years - Pop Mart keeps things exciting with new themes, collabs, and seasonal drops all the time. While this isn’t a complete list, here are some of the most popular and standout Labubu series you’ll come across:

  • Exciting Macaron Series – Bright, candy-inspired Labubus with pastel hues and sweet vibes. One of the most loved plush pendant sets—especially Lychee Berry.
  • Have a Seat Series – Features sitting Labubus dressed in pastel, plushy outfits. DADA is a fan favorite in this one.
A complete list of all Labubu vinyl face plush series.

A complete list of all Labubu vinyl face plush series. Image credit: Bubuland on Discors

  • Big Into Energy Series – A vibrant, standing plush series with bold neon colors. Includes the much-loved Luck and secret figure ID.
  • Coca-Cola Vinyl Plush Series – A fun collab with Coca-Cola, blending vintage branding with Labubu’s signature grin. Includes the secret Mysterious Guest.
Coca-Cola Vinyl Plush Series blind box.

Image credit: labubuloversdaily

  • Forest Concert Series – A full vinyl set where Labubu and friends transform into woodland musicians with adorable instruments and themed outfits.
  • Lazy Yoga SeriesA relaxing, feel-good collection featuring Labubu mid-stretch, mid-snooze, or just chilling in yoga-inspired poses. These figures are a mix of smooth vinyl and soft flocked textures, giving them an extra cozy feel.
  • Patisseries Desserts Series – A collab with How2Work that turns Labubu into a lineup of French-inspired desserts—think éclairs, tarts, and cakes. Tasty-looking, but not edible.
  • Seasonal & Holiday Editions – Special releases for holidays like Halloween, Christmas, and Valentine’s Day, usually featuring themed outfits and limited-edition packaging.
  • Mini Series & Artist Collabs – These smaller or one-off releases are where things get extra creative. Think Angel in Clouds (vinyl face doll with dreamy wings, currently priced around $300) or Flip With Me, a vinyl plush with rotating eyes that show four different expressions: confused, expectant, aggrieved, and heart-struck.

Flip With Me. Image credit: Pop Mart Official Website

New releases drop all the time, and some sell out in seconds—so if you’re into collecting, it’s worth keeping an eye on Pop Mart’s site and socials!

21. Does Labubu Have Secret Figures?

Absolutely! One of the most exciting parts of collecting Labubu - especially from the blind box series - is the chance to find a secret, or “chase,” figure. These ultra-rare designs aren’t shown on the packaging checklist, so pulling one feels like striking gold. Each series usually includes one secret version with special colors, poses, or accessories that set them apart from the rest.

Some fan-favorite secrets from the Vinyl Plush Series include Labubu ID from the Big Into Energy collection, DuoDuo from the Have a Seat series, and Chestnut Cocoa from the Tasty Macarons line. Whether you’re buying one box or a full case, uncovering a secret is always a fun little thrill.

22. How Rare is A Secret Labubu?

Secret Labubus are seriously rare—and that’s exactly why collectors love the thrill of the hunt. The odds vary depending on the series, but most secret figures show up in about 1 in every 72 boxes, and in some cases, they’re as rare as 1 in 144.

You can check the exact odds for each series by heading to the official Pop Mart website. Just look up the specific collection you're interested in and scroll through the details—they usually include the probability there (though it might take a little digging).

 

To try your luck, you can buy individual blind boxes or go for a full set (usually a case of six). Full sets guarantee no duplicates, so you'll get all the regular figures—but if you’re lucky, a secret might randomly replace one of them. You’ll still end up with six figures total—just with a rare surprise in the mix.

Even if you open multiple cases, there’s no promise you’ll pull a secret—that’s what keeps collectors coming back. The rarity, combined with the element of surprise, is a huge part of the fun (and the value).

23. What Labubu is Rare?

Rarity in the Labubu world usually comes down to limited edition releases, early series, and special collabs. If something was made in small quantities or sold out fast, chances are it's now super hard to find—and the resale prices reflect that.

A great example? Catch Me If You Like—a Valentine’s Day exclusive that's now discontinued. It originally dropped at retail price, but good luck finding it now for under $500 on the resale market.

24. Is Labubu for kids or adults?

Here’s the thing—while Labubu might look like a toy, it’s really more of an adult collectible. The price point alone makes it a bit of a splurge, and the whole designer toy scene is mostly driven by teens, young adults, and serious collectors.

Officially, most Labubu figures (especially the blind box ones) are marked “not suitable for persons under 15”. That label isn’t just about choking hazards—it’s about the themes, the culture around collecting, and even the surprise-based buying model, which some people compare to gambling.

That said, there’s nothing stopping kids from liking them too—though some find Labubu’s grin a little creepy! And as a parent, it’s always good to know what you're buying. Some Labubu designs (and Pop Mart figures in general) include mature themes—like characters drinking wine, or backstories that feel more adult. In fact, one Pop Mart host once casually said that Labubu “loves to drink”. Other lines from the same brand, like Crybaby, have raised similar concerns from parents because of their visible features or more mature design choices.

I asked my 11-year-old what she thought, and she had no idea about any of the lore stuff. She figured the “15+” label was more about how addictive these things can get—and honestly, fair point. Between the blind boxes, surprise chases, and constant releases, it's easy to get caught up in the thrill of collecting.

So is Labubu for kids? Not really. But if you’re considering one for a younger child, just make sure you're informed. What feels fun and harmless to one person might feel a little off to another—and that’s totally okay. 

25. What Is Labubu Made Of?

Labubu figures come in a few different materials depending on the series—but most are a mix of vinyl and plush. The classic Labubu keychains (also called Vinyl Face Plush Pendants) have vinyl heads with painted features and soft, plush bodies that make them perfect for clipping onto bags. You get the best of both worlds – a cuddly, huggable body made from premium plush fabric, plus a durable vinyl face that can show off all those detailed expressions and those iconic sharp teeth.

Some other Labubu figures are fully vinyl. These have a smooth, sturdy finish and sometimes even a little articulation. Vinyl here means PVC (polyvinyl chloride), a durable plastic commonly used in designer toys. It's lightweight, holds color well, and gives Labubu that smooth, slightly glossy finish.

The plush parts are primarily made from polyester-based fabrics, which are soft, synthetic materials commonly used in high-quality plush toys. These fabrics are chosen for their smooth texture, durability, and ability to hold vibrant colors. Inside the plush figures, the stuffing is usually polyester fiber, sometimes mixed with ABS or nylon pellets for a bit of weight and structure. Iron wire may be used in the limbs or tail to help the plush hold a pose—just enough to stay cute without being stiff.

You’ll also see certain Labubus with a flocked finish—that soft, fuzzy texture that feels kind of like velvet. Flocking is made from teeny nylon or polyester fibers that are applied to a sticky surface, giving it that cozy, matte look.

All paints and materials used are non-toxic, harmless, and odorless, which is important for a collectible that people handle frequently!  

26. How to take Care of my Labubu

Labubu may be mischievous, but taking care of one is pretty simple. Whether yours is a plush-vinyl hybrid, a fully vinyl figure, or covered in delicate flocking, a little gentle care goes a long way in keeping your Labubu looking its best.

  • Keep It Clean: For vinyl parts, use a soft, dry cloth (or a slightly damp one, if needed) to wipe off dust. Avoid alcohol, harsh cleaners, or scrubbing—these can damage the paint or surface.
  • Spot Clean Plush Versions: Got a plush Labubu, especially one that travels on your bag? Use a damp cloth with mild soap to gently spot clean. Don’t soak it or put it in the washing machine—it could lose its shape or detailing.
  • Clean Flocked Versions: For flocked Labubus, grab a soft-bristled toothbrush and gently brush off dust or lint. You can also use a piece of Sellotape or Blu Tack—just press and lift gently to pick up dirt. A lint roller works great too, especially for quick touch-ups.
  • Avoid Sunlight & Heat: Keep your Labubu out of direct sunlight and away from heat sources. Prolonged exposure can lead to fading, warping, or sticky surfaces—especially on vinyl figures.
  • Store Smart: If you’re not displaying it, store your Labubu in its original box or a dust-free container. A cool, dry space is ideal—avoid attics, bathrooms, or anywhere humid.
  • Mind the Accessories: Some Labubus come with tiny accessories or wearable charms. If you're using yours as a bag charm or keychain, check occasionally to make sure nothing’s come loose or gotten damaged.

With a little care, your Labubu will stay as charmingly weird, cute, and collectible as the day you got it!

 27. Can Labubu's Head Turn?

Yep! Most Labubu figures have basic articulation, so the head can rotate a full 360 degrees. Some of the larger versions even have movable arms or legs, depending on the design.

28. How tall is Labubu?

Labubu figures come in a few different sizes, but the most popular ones these days are the plush pendants—especially the ones people use as bag charms. There are currently two main styles to choose from:

  • Standing Labubu (like the Big Into Energy series): Approximately 6.7 inches tall, 3.15 inches wide, and 2.75 inches deep (17 x 8 x 7 cm).
  • Sitting Labubu (like the Have a Seat series): Around 5.9 inches tall, 3.15 inches wide, and 2.76 inches deep (15 x 8 x 7 cm).

Sizes can vary slightly depending on the series or design, but these are the general measurements you’ll see across most plush pendants Labubus.

29. Are Labubu Girls or Boys?

Here’s something that surprises a lot of people—Labubu is actually a girl! According to Kasing Lung’s original stories, she’s an elf-like character with a mischievous vibe. In fact, the entire Labubu tribe is made up of girls. The only male character in the group is Zimomo—he’s taller, has a tail, and stands out from the rest. It’s kind of like a reverse Smurfs situation.

That said, Labubu’s design isn’t traditionally feminine, which is actually pretty refreshing. It breaks the usual cartoon mold, and honestly, I love that. At the end of the day, it’s a little monster doll with no real gender markers—so if you see them differently, that’s totally valid. You bought it, you decide!

30. Are There Other Monsters Besides Labubu?

Yep! Labubu isn’t the only character in The Monsters' universe. Here’s the quick rundown:

  • Zimomo – The leader of the bunch. He’s bigger than Labubu, has a rounder face and a spiked tail, and gives off big boss energy.
  • Mokoko: Labubu’s sweet and dreamy pink bestie. She’s got a white belly, a heart-shaped nose, curly lashes. Her name means "special" in Elvish. Basically, the soft girl of the group.

While Zimomo, Labubu and Mokoko look somewhat similar, the other Monsters characters appear quite different. 

  • Tycoco: Labubu's gentle, vegetarian boyfriend with a skeletal appearance. Despite his spooky look, he's known for his shy and caring nature. You’ll sometimes spot him cuddled up with her in plush versions or collectibles.
  • Yaya: A mischievous elf with pointed horns and a prankish grin. Known for his poor sense of direction, Yaya's explorations led him to settle in Labubu's village.
  • Spooky: A quiet and curious creature resembling a snowman with dumpling-like folds on its head. Spooky often appears at night and enjoys visiting lively settings like Labubu's village. 
  • Pato: A dreamy character with droopy ears and mouse-like features. Pato is always coming up with ingenious plans and has a best friend named Yaya.
  • Pippo: A humorous river elf with big ears who enjoys life to its fullest, known for wine tasting and partying.
  • Puca: A monster who looks like a faun, Puca lives in a forest where Labubu likes hanging around.

31. Does Labubu have a boyfriend?

Yes, Labubu does have a boyfriend. His name is Tycoco. Tycoco is described as a skeleton-like, vegetarian monster who is shy and gentle. He is part of the "The Monsters" tribe, which also includes Labubu. 

32. Are Labubu Demonic?

Not really. Labubu might look a little spooky to some, but it’s more mischievous than anything truly dark or demonic. The “monster” label is more about the whimsical fantasy world they come from, not something evil or creepy. Think trickster, not terror.

33. What is Lafufu?

Lafufu isn’t an official character from the Labubu universe. It’s actually a playful nickname collectors use to refer to fake or counterfeit Labubu dolls. These knockoff versions often pop up on sites like AliExpress, eBay, and Temu. The name “Lafufu” is a tongue-in-cheek twist on “Labubu,” pointing to how common these imitation figures have become.

That said, Lafufus have gained a bit of a following of their own. Thanks to their low price, quirky charm, and easy availability, some collectors see them as a fun and affordable way to enjoy the Labubu vibe—without breaking the bank.

34. Which Labubu is Most Popular?

First off, the Vinyl Face Plush Pendant Labubus—better known by fans as “Labubu Keychains”—are by far the most popular. The last three series, Exciting Macaron, Have a Seat, and Big Into Energy, have drawn the most hype and sell out ridiculously fast.

In a recent poll on the r/labubu subreddit, Lychee Berry was voted the fan-favorite from the Macaron series, DADA took the top spot from Have a Seat, and Luck absolutely dominated the Big Into Energy lineup (because let’s be honest—everyone loves a pink Labubu).

As for secret figures, ID from the Big Into Energy collection was the clear favorite—no surprise there, considering how iconic it is.

35. What Celebrities Have Labubu?

Labubu has quietly made its way into the hands—and bags—of some seriously famous fans. From BLACKPINK’s Lisa and Rihanna, to Dua Lipa, David Beckham, Emma Roberts, Hilary Duff, and even Kim Kardashian—Labubu has made its way into some pretty iconic closets. NBA player Dillon Brooks and TV personality Bethenny Frankel have also been seen rocking their own Labubu charms.

The figures often pop up in paparazzi shots or social posts, especially when used as bag charms, which has only fueled the hype even more. Labubu’s got that perfect mix of “cute, weird, and hard to get,” making it a natural fit for the celeb scene.

Final Thoughts

There you have it – pretty much everything you could want to know about these adorable little monsters! Whether you're thinking about starting a collection or just curious about what all the fuss is about, Labubu definitely isn't going anywhere anytime soon. Just remember to budget wisely if you're planning to dive into this hobby – those resale prices can get pretty wild!

Got more Labubu questions? Let me know and I’ll happily dig deeper into the weird and wonderful world of this toothy little gremlin.

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